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Cost Per Wear for Outdoor Clothing Purchases (2026)

Cost Per Wear for Outdoor Clothing Purchases (2026) Cost per wear for outdoor clothing is the price of a piece of gear divided by the number of days you actually use it. The formula is CPW = Price ÷ Number of Uses, so a $300 hardshell rain jacket worn on 150 trips costs $300 ÷ 150 = $2.00 per use. For technical gear, one "use" is a full day out — a hike, a ski day, a paddle — not a single wear around town, because outdoor pieces are built to be worn hard all day and to survive hundreds of those days. Run any jacket, boot, or base layer through our Cost Per Wear Calculator(/tools/cost-per-wear-calculator) to get the number in seconds. I have logged my outdoor kit for six seasons to pressure-test this. My $300 three-layer hardshell has 150 logged days, which works out to $300 ÷ 150 =...